• Develop and execute multi-platform social strategies to grow your brand presence and engagement

• Plan and manage content calendars aligned with marketing goals and key moments

• Lead community management to build authentic engagement and maintain brand voice

• Manage influencer partnerships and brand collaborations to expand reach and drive results

• Create and curate content tailored for platforms like Instagram, TikTok, Facebook, Pinterest, and more

• Analyze performance metrics to continuously optimize content and strategy

• Collaborate with internal teams to ensure cohesive messaging across all touchpoints

• Support paid social efforts with organic content and creative strategy that convert

Produce original photo and video content tailored to each platform’s best practices and your brand voice

Film and edit short-form video content for Reels, TikTok, and paid ads

Style and direct shoots for both in-house and user-generated content

Design graphics, GIFs, and visual assets using Adobe Creative Suite and Canva

Create content across all channels—social, email, website, and paid media

Collaborate with influencers and creators to develop authentic branded content

Maintain a consistent aesthetic and tone across every visual touchpoint

Deliver content that’s optimized for performance, engagement, and shareability